I really doubt that the NFL cares either way, they still make exactly the same amount of money. They prefer an exciting game, but I don't think that they care who wins the thing in the end. Conspiracy garbage that a shocking amount of people believe.
I think just about any person who's been an athlete at one point in their life can relate to them. This is why there shouldn't be interviews right after games, even though I have no problem with what RS did.