Marshawn on Conan revealing the new line, complete with Willy Wonka-like tour
https://www.youtube.com/watch?v=aIGjFwgrid0
Bars can be ordered here
http://itsugar.com/beastmode.html
EA goes crazy this year
http://youtu.be/-DL0W9AUCuY
I can't tell if that's a real Sherm or a CGI Sherm halfway through. And, yes, that's Kaep blah, blahing. And I guess EA felt the need to balance out the awesome LOB start screen with a Niner TD.