Cowturd's success has less to do with his abilities when it comes to sports commentary and more to do so with ESPN's monopoly on sports broadcasting. You take three hours of nationwide morning drive time and give it to a baboon's ass and it'll pull better numbers than CBSSports and the local-yocal mouthbreathers in each metro area. Furthermore, Cowturd has exclusivity when it comes to his radio guests, as so many are under ESPN contract; guys are congenial with him on the radio because they have the same employer, not because he's 98lbs of gray matter.
I learned long ago that Cowturd was an idiot. His simpleminded views on socio-economics and what constitutes "success" in one's life illustrate a guy who leads a pretty insulated, self-aggrandizing life. He's the type that would value one's work as as volume producer at a mortgage lender over the efforts of one who might rotate your tires or mow your lawn. His lectures on motivation, preparation and responsibility are reminiscent of a person who's spent most of his life in a very narrow spectrum; he's part and parcel of what happens when someone gets a "God complex."
But hey...you local types will continue to fuel that jackass's ratings because he's from Grayland-Westport and "rah-rah-rah" the local guy. I imagine there's a strong correlation between Cowturd listeners and Softy Moobs fans; you overlook the fact that the guy doing the show is a moron. You get what your deserve...