This team has spent a lot of time thinking about this play, why we run it, how it affects an opposing defense, and what it reveals about how a defense is playing you.
I think it would be good for people to think about the reasons why this play might be useful rather than assume complete idiocy of not only the OC, but Russell, Pete, and everyone from this huge staff who gives input on the offense. You think we would run it if the entire room said it was pointless?
When a RB gets stuffed for no gain on a run, that play isn't necessarily useless. You get info, you get players to react differently, and you put thoughts into their head. Later on, you can run a counter off the same formation that gets you a huge gain downfield. They've done this with the bubble screen, but it goes unnoticed unless you're paying attention.