chris98251":138mwwzn said:
But the scale would still be fine if all media across the board is measured the same way, the percentages should maintain a basic across the board level since streaming would be done for all television by those individuals.
The percentage of people watching the NFL on a channel in Nielson versus watching Judge Judy would be consistent, the streamers would be out of that evaluation. Now measuring viewership based on total households / boxes tuned to a channel counted may be a lot different since they can with digital now tell who is on what channel any given time.
Headcount may be down but I think percentage should be consistent.
Yep, meaning the NFL is even a little more resilient to broadcast viewing than it should be, as it's declining at a slower rate than everything else.
I'm guessing this is because it's "event" viewing in a way other stuff isn't, and because most people most of the time are most interested in watching the local team in their local market, which you don't need cable to do.
Just speaking for personal experience here, but I cord cut five or six years ago and have an antenna hooked up to my TV just to watch NFL games -- it doesn't even really cross my mind to use my TV as a TV outside of the NFL (meaning, I'm not randomly flipping through my six channels to see what's on), as all the other TV watching I do is either through various paid portals or is pirated -- I'll even wait an hour to download a show that's on because the NFL is the only thing I want to watch in real-time enough to make sitting through the commercials worth it.