Not surprising that the NFL would also gouge local communities, given that Goodell regularly crows about how profitable the league is despite it being classified as a non-profit organization. As part of the stadium deal Santa Clara has a hotel occupancy tax (IIRC it's about a buck) that goes to the public schools, and the NFL demanded it be waived in order to award the Super Bowl (Dear Municipality: increase the league's coffers by building a new stadium for us on your dime, and then get the heck out of our face when the deal we agreed to means we'd have to give you a pittance for hosting our marquee event for us).
I'm a huge NFL fan, but ethically, I think being an NFL fan is regularly pretty difficult to reconcile.