Pabst Brewing to be sold to Russian company

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    Pabst Blue Ribbon — a sub-premium beer brand that embraced savvy marketing to stay relevant in a craft beer age — has been sold, along with its parent, Pabst Brewing Co., to Russian company Oasis Beverages.

    The companies declined to disclose the sale price, but beverage industry analysts estimate the sale at nearly $750 million — a figure nearly three times the estimated $250 million that C. Dean Metropoulos & Co. paid for it in 2010. Oasis Beverages' partner in the purchase is TSC Consumer Partners, a consumer products company that will take a minority stake Pabst.

    Besides the familiar Pabst Blue Ribbon label, Pabst Brewing Co. makes Colt 45, Old Milwaukee and Schlitz. It also makes regional brews such as Lone Star, Rainier and Old Style.

    The sales comes at a time the U.S. and the global beer industries both are dynamically evolving. In recent years, foreign beer makers have been gobbling up the big U.S. beer brands. At the same time, craft beers have become the industry's fastest-growing sector. Craft beer in the U.S. has 7.8% market share, up from about 4.9% in 2010, reports All About Beer Magazine, the nation's oldest beer consumer magazine.

    Even in that environment, Pabst — a lower-priced brand that is anything but craft — has still managed to ratchet-up its popularity with the trend-setting, Millennial beer drinker.

    "Pabst very successfully targeted hipsters looking for alternative brand choices," says Chris Rice, president and publisher of All About Beer Magazine. "There's a lot of crossover between the Pabst brand and craft beer drinkers."

    Never mind that few other sub-premium brands have had much luck with Millennials.

    Pabst Brewing has an iconic past and many baby boomers still recall the familiar, shouted slogan from its 1950s-era commercials: "What'll You Have? Pabst Blue Ribbon."

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  • Good, can't call that piss water "American beer" anymore.
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  • I gotta be really high on other drugs to drink that crap. But I'm a fan of Russia so maybe I'll give it a second chance.
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  • Я ненавидел русский пиво прежде, чем это было круто ненавидеть русский пиво.
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  • Seahawk Sailor wrote:Я ненавидел русский пиво прежде, чем это было круто ненавидеть русский пиво.


    Hipster.
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  • Hog Swill.
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  • RolandDeschain wrote:Good, can't call that piss water "American beer" anymore.

    Its a gawd damned commie piss water beer now! Stupid ruskies! 8)
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  • Seahawk Sailor wrote:Я ненавидел русский пиво прежде, чем это было круто ненавидеть русский пиво.

    I agree 100% 8)
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  • Anytime I see a hipster drinking that stuff, I just know they're miserable. But hey, appearances come first!!

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  • Pabst Brewing Co. makes Colt 45, Old Milwaukee and Schlitz. It also makes regional brews such as Lone Star, Rainier and Old Style.


    All cheap garbage.
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  • Whatever guys. I don't mind Pabst. That and Coors (not light) are the only cheap beers I drink. That said, usually I'm reaching for a tasty Hef or Porter.
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  • Trrrroy wrote:Whatever guys. I don't mind Pabst. That and Coors (not light) are the only cheap beers I drink. That said, usually I'm reaching for a tasty Hef or Porter.

    Frankly, it's hard to imagine that someone can enjoy a PBR/Coors and...a porter.
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  • If I'm drinking a cheap beer, it's Coors Light. It tastes like water and that's the best I can hope for with a cheap brew.
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  • SonicHawk wrote:If I'm drinking a cheap beer, it's Coors Light. It tastes like water and that's the best I can hope for with a cheap brew.


    See, I just don't understand why people even bother when there are so many great beers available.
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  • Largent80 wrote:
    SonicHawk wrote:If I'm drinking a cheap beer, it's Coors Light. It tastes like water and that's the best I can hope for with a cheap brew.


    See, I just don't understand why people even bother when there are so many great beers available.


    Sometimes I don't want to taste beer, I just want to get to the whole being buzzed drinking a cold beverage part. Not every drink has to be some palette delight.
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  • SonicHawk wrote:
    Largent80 wrote:
    SonicHawk wrote:If I'm drinking a cheap beer, it's Coors Light. It tastes like water and that's the best I can hope for with a cheap brew.


    See, I just don't understand why people even bother when there are so many great beers available.


    Sometimes I don't want to taste beer, I just want to get to the whole being buzzed drinking a cold beverage part. Not every drink has to be some palette delight.


    The man has a point!
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  • twisted_steel2 wrote:
    SonicHawk wrote:
    Largent80 wrote:
    SonicHawk wrote:If I'm drinking a cheap beer, it's Coors Light. It tastes like water and that's the best I can hope for with a cheap brew.


    See, I just don't understand why people even bother when there are so many great beers available.


    Sometimes I don't want to taste beer, I just want to get to the whole being buzzed drinking a cold beverage part. Not every drink has to be some palette delight.


    The man has a point!


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  • Oh, listen to all the anti-hipster versions of hipsters! I drink the best beer! If you like cheap, yellow beer, you're some sort of rube with bad taste buds! You also listen to the incorrect music.

    True alcoholics can't drink fancy beer all the time. Partially due to cost, and partially because "full flavor" beer can cause wicked gastrointestinal difficulties when consumed heavily.

    Do what I do. Grab a six pack of something "good," or something you haven't tried before, and another 6 of cheap, easy-drinking tall boys. Start with the fancy ones, and move into cheapsville afterward. :1:

    All that aside, I'm pretty sure anyone who would pass on a cold coors/rainier/pbr is probably no one I'd want to drink with anyway. Go eat some kale.

    Oh:
    RDWHAHB...

    Edit: I forgot my main point. I wonder if this means Pabst Imperial Stout? Sign me up!
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  • XxXdragonXxX wrote:


    Seeing Jim when he comes to Tulalip in Dec.
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  • I'll drink Steel Reserve if I have to. It's not good, but at 8.1%, a tall boy will get me halfway to trashed.



    Yes I'm a lightweight.
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  • minormillikin wrote:Do what I do. Grab a six pack of something "good," or something you haven't tried before, and another 6 of cheap, easy-drinking tall boys. Start with the fancy ones, and move into cheapsville afterward. :1:

    That's fine, I do the same thing with wine. You appreciate the good stuff, is the point. Unless you sometimes start out with the cheap stuff, in which case, I take it all back and you're a terrible person. ;)
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  • I would just rather not drink at all than drink some mass produced beer from one of the big brewers. If I had to drink and all there was in the fridge was PBR I would go to the store and get something else.

    Not all good beer is "fancy" either, nor is it necessarily much more expensive than the crappy stuff. A lot of that stuff is overpriced.

    Of course, once I'm drunk all bets are off and I'll drink just about anything you put in front of me.
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  • Zebulon Dak wrote:I would just rather not drink at all than drink some mass produced beer from one of the big brewers. If I had to drink and all there was in the fridge was PBR I would go to the store and get something else.

    Not all good beer is "fancy" either, nor is it necessarily much more expensive than the crappy stuff. A lot of that stuff is overpriced.

    Of course, once I'm drunk all bets are off and I'll drink just about anything you put in front of me.


    One of my friends owns a home near Beer Authority in Lake City. They have an amazing selection of craft brews (and the owner is a genuinely good dude).

    I'm going to be honest. I just don't give a crap anymore. I tried to be a snob, but I just don't care that much. If you can't enjoy a crisp Coors Light on a hot summer day, I don't want to know you.
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  • SonicHawk wrote:If you can't enjoy a crisp Coors Light on a hot summer day, I don't want to know you.

    Better put me on ignore, then. :lol:

    In all seriousness, I have no problem with anybody that wants to drink cheap garbage as long as they admit that it's cheap garbage. Trying to say a Coors Light is decent or alright as far as beers go is when I get a little elitist about it. There have been plenty of times where I've looked in the cooler, seen only beers like that, and grabbed a soda instead, electing not to drink. Not in any pissy way or anything - it's just that I literally enjoy an ice-cold Coke more than a cheap beer. Guess I'm not addicted to feeling buzzed, though I certainly enjoy it. *shrug*
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  • Lol.
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  • SonicHawk wrote:
    Largent80 wrote:
    SonicHawk wrote:If I'm drinking a cheap beer, it's Coors Light. It tastes like water and that's the best I can hope for with a cheap brew.


    See, I just don't understand why people even bother when there are so many great beers available.


    Sometimes I don't want to taste beer, I just want to get to the whole being buzzed drinking a cold beverage part. Not every drink has to be some palette delight.


    Try vodka in juice. It's cheaper.
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  • By the way, Sonic, your sense of taste isn't something you use to hold paint with.

    *Palate. :)
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  • Whether you like the beer or despise it, America loses yet another (once) great institution. It wasn't that long ago that Milwaukee, like Detroit, actually contributed to this country. Now the few remaining inhabitants of those cities are in the baby making business and the Russians, along with the rest of the world, share a toast as our cities of industry surrender to decay. I find it all quite sobering.
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  • I mean, it's a little dramatic.
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  • RolandDeschain wrote:By the way, Sonic, your sense of taste isn't something you use to hold paint with.

    *Palate. :)


    Lol, I said palette. That was bad
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  • Largent80 wrote:
    SonicHawk wrote:If I'm drinking a cheap beer, it's Coors Light. It tastes like water and that's the best I can hope for with a cheap brew.


    See, I just don't understand why people even bother when there are so many great beers available.


    $4.49 for a 6 pack of tall boys is why. A nice cold cheapo goes down like liquid gold at the right time.
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  • SonicHawk wrote:
    Largent80 wrote:
    SonicHawk wrote:If I'm drinking a cheap beer, it's Coors Light. It tastes like water and that's the best I can hope for with a cheap brew.


    See, I just don't understand why people even bother when there are so many great beers available.


    Sometimes I don't want to taste beer, I just want to get to the whole being buzzed drinking a cold beverage part. Not every drink has to be some palette delight.


    What?......OMG, you are the delight of every bad tasting drink / food.
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  • AbsolutNET wrote:
    $4.49 for a 6 pack of tall boys.


    Are you in Thailand at their basketball camp?
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  • Largent80 wrote:
    AbsolutNET wrote:
    $4.49 for a 6 pack of tall boys.


    Are you in Thailand at their basketball camp?


    :204070:
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  • AbsolutNET wrote:
    Largent80 wrote:
    SonicHawk wrote:If I'm drinking a cheap beer, it's Coors Light. It tastes like water and that's the best I can hope for with a cheap brew.


    See, I just don't understand why people even bother when there are so many great beers available.


    $4.49 for a 6 pack of tall boys is why. A nice cold cheapo goes down like liquid gold at the right time.


    It goes down like Velveeta cheese? That seems like a major brewing flaw to me.
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  • RolandDeschain wrote:
    Trrrroy wrote:Whatever guys. I don't mind Pabst. That and Coors (not light) are the only cheap beers I drink. That said, usually I'm reaching for a tasty Hef or Porter.

    Frankly, it's hard to imagine that someone can enjoy a PBR/Coors and...a porter.


    Don't judge me. I just like beer. Hell, I wish I liked cheap crap beer better than I do. It'd save me a bundle.
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  • AbsolutNET wrote:$4.49 for a 6 pack of tall boys is why. A nice cold cheapo goes down like liquid gold at the right time.

    If that's the point, just buy a bottle of Night Train, lol.
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  • Zebulon Dak wrote:
    Largent80 wrote:
    AbsolutNET wrote:
    $4.49 for a 6 pack of tall boys.


    Are you in Thailand at their basketball camp?


    :204070:

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  • Largent80 wrote:
    AbsolutNET wrote:
    $4.49 for a 6 pack of tall boys.


    Are you in Thailand at their basketball camp?


    LMAO, that's archive-worthy
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  • AbsolutNET wrote:
    Largent80 wrote:
    AbsolutNET wrote:
    $4.49 for a 6 pack of tall boys.


    Are you in Thailand at their basketball camp?


    LMAO, that's archive-worthy


    I must admit, I laughed out loud when I thought of that..... :lol:
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  • I'm not sure why anyone drinks that stuff anymore but to each his or her own I guess. I'm a big fan of the Pike Brewing Company. http://www.pikebrewing.com/
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  • i5roadrunner wrote:I'm not sure why anyone drinks that stuff anymore but to each his or her own I guess. I'm a big fan of the Pike Brewing Company. http://www.pikebrewing.com/

    Their Kilt Lifter lifts my kilt quite well; a tasty beer, and not weak at 6.5%.
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