The Seahawks got that demon off of their backs with the win two weeks ago.
Prior to that it was basically ownership, but not of McVay/Seattle, it was of McVay/Carroll from a coaching perspective:
Game 1 - ET makes a great play, chops Gurley as he's going in for a TD, Rams go turnover crazy, but even with that - Kupp drops the game winning TD - from a coaching perspective (not player perspective), McVay had Carroll - we just didn't execute
Game 2 - 42-7
Game 3 - Rams lose two receivers, in the second half we were throwing to a guy named Khadarel Hodge, whose name I have no idea how to spell - McVay realizes Russ is hot and we go for it on 4th and inches - most likely thanks to Carroll calling timeout as we were lined up to punt
Game 4 - only a 5 point win but that's somewhat misleading - Rams players commit multiple personal foul penalties that extend Seahawk drives (only time I recall that happening under McVay) - Rams were up 36-24 before Seattle scored a late TD, then they got the ball back, because, Goff - before the defense slammed the door shut
Game 5 - ball hits Gerald Everett right in the hands wide open, bounces up in the air and Seattle gets an immaculate interception - then the Rams get the ball back and get into FG range, only for GZ to miss - McVay coached well enough to get a game winning FG drive twice
Game 6 - only 28-12, but Seattle scored 6 points on offense, and the Rams likely could have made this worse if not for Goff being, well, Goff
Game 7 - 23-13 for a good chunk of the second half, Seattle scored late to make this game look closer than it was
Game 8 everything changed - but prior to this, it was bad. McVay coached well enough for the Rams to be 7-0 against Seattle, players didn't execute well enough in the two end game losses.
I'm sure there was lack of execution on Seattle's end as well - but those two plays were basically end game situations where the play is made, we win, if not we lose - and in both cases Seattle players didn't really force them to not be made.
That's why I say McVay probably coached well enough for it to be 7-0, prior to two weeks ago.
The narrative will really slip if Seattle wins tomorrow - at that point it's 5-4 with one being a playoff win for Carroll - that'd basically make them even.