The NFL created a system to keep the value of dynasty teams (without sending the same Dynasty teams to the SB every year) and at the same time vault new talent to the front of the line.
By shifting the advantages in the game steadily toward the QB, it created a system that almost assured you could not win SBs without a great QB. At the same time, this increased the value of the QB to the point where the best QBs took such a large % of the salary cap that it left teams with gaping holes.
(It could be overcome, but for the most part teams with a 2nd or 3rd year QB on a rookie deal could load up on FAs and have a huge advantage.)
With QBs highly valued, you needed to be almost terrible to draft a top QB or get lucky in a QB rich draft (see Josh Allen as 3rd QB picked). So fans of terrible teams stayed engaged as they might be 1 draft pick away from being a top tier team.
But the QBs realized this too. They saw teams like the Bucs that were good without the QB, could be great with a great QB, and could be dominant with just a few extra pieces - FAs that the QBs themselves could lure over.
Like the NBA superstars built superteams, the NFL QBs are realizing they can control their own fates. No longer is the outcome determined by how great the coach is (the Bucs didn't have a great coach) but by the quality of the QB and roster. And the QB can pick their own roster and fill it with FAs they lure over.
Veteran QBs have realized they can force their way off teams that have no chance onto teams that do. And they are doing this. Brady and Watson opened the floodgates, Wilson literally admitted he demands GM level decisioning, and Rodgers is essentially forcing his way off his team.
It is going to be interesting to see how the league deals with this because it was a perfect system that pushed marketable QBs to the forefront and assured the great QBs had regular rotations in the playoffs - but now the QBs have gotten that much importance (and realize their importance)...they are demanding the power and control that comes with that importance.
I see a lot of talk about Wilson, Rodgers, and Watson pushing back on their teams and even pushing trade proposals on their own teams but not a lot of discussion on the root causes on all this (much less what the NFL will do about it).
Are veteran QBs going to force their way into GM-level decisioning (or even onto other rosters) or will the NFL try to clamp down on it? If so, how?