Paul is involved in a lot of charity work in Tanzania. We had this discussion once before. Africa is the sleeping giant. It covers 1/5 of a globe (basically an entire face of a globe as you're looking at it). Tourism is the first step to establishing something good in a lot of the places and getting much needed supplies in (medicine, computers, school supplies, etc.). I know people that travel there and work for months at a time to establish things as simple as a water pump for a village, but to that village it is huge.
I am grateful we have an owner that is promoting a place he cares about instead of another dumbassed Pepsi or Coke sign. Good on you Paul!