I know I shouldn't, but I can be rather "stupid-stitiuos" with my Hawks. As the game progressed, I gained increasingly frustrated with all of the commercials, so I started to mute all of them with about 10 minutes to go in Q2. This was the drive where DB caught the 51 yarder, so I started to believe I was on to something. It got to the point that I realized this was rediculous, but I couldn't come to grips with stopping and breaking their mojo. Once Beast Mode ran for his 40 yard TD I knew I wasn't listening to another commercial for the remainder of the game.
So much for hearing any of the Super Bowl XLVIII commercials!