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The NFL has picked Yahoo to stream an over-the-top regular-season game in October, the first NFL game to be live streamed.
A source said that the deal involves a license fee that would match what TV networks pay for a regular-season NFL game, as the NFL and Yahoo calculated “fair market value” for what one NFL game is worth, based on what CBS and Fox pay for their packages. Since it’s an AFC game, CBS Sports will handle the game production, providing the announcers and behind-the-camera talent. Yahoo will make the Oct. 25 Bills-Jaguars game, which will be played in London as part of the NFL’s International Series, available at no extra cost on its properties, like Yahoo, Yahoo Sports, Yahoo Screen and Tumblr.