Some of the local businesses have really been taking advantage of all of this free publicity for our city here in Omaha. It's kind of neat. During the AFC championship game, ConAgra Foods, First National Bank of Omaha, Mutual of Omaha, Omaha Steaks and Union Pacific Railroad donated money to Peyton's charity for each time he said it (31 times for a total of $24,800). I'm not sure if they plan to do that again or not. there is an actual betting line that is available for the Super Bowl. the Over/Under is 27.5.