When I saw Lockett running around the backside, and basically a stacked box by the Rams on the inside, I knew we were in trouble, with more defenders than blockers at the point of attack, and just out-physicalled. IIRC we had timeouts there.
Really this was like a replay of the SB49 "the pick" scenario where the Patriots went "Heavy". I wouldn't have minded seeing the Hawks run this play out of a spread formation with a passing set, and do something like a tunnel screen with Penny or better, ex-WR Prosise on the receiving end. I know there is the horrendous risk of not having the clock run if somehow it's incomplete, a drop, etc., but surely Big Balls Pete could get his team to pull off something like that, or a play-action throw to TE Dissly. Rams were totally selling out against a run up the middle.