I don't think it's overblown. I already pay over $200 a month for Comcast which includes ESPN and NFL Network. Sure it's only $5 but all those streaming services add up, and if this turns out to be lucrative for NBC not only will they move more games there but other networks will follow suit.
This is the plan for the future and it's not just tv. Car companies are now using these bs subscription models to unlock features that are already built in. The only way to stop this is to say no.
If you're paying over $200 a month for your TV service, you're getting screwed.
Up until last September, I was paying close to that amount for my Charter Spectrum TV/internet service. When they got into a spat with Disney/ESPN, I dropped it and signed up for FuboTV's Premier package that had everything I wanted, ie NFL Red Zone, along with 1000 hours of DVR cloud space, something I didn't have with Charter, and I could share it on 10 different devices, so my daughter and brother-in-law are viewing it for free on my account. That makes the per person cost $40/month.
In addition, since I no longer need the Premier package, ie Red Zone, I've changed my subscription to a cheaper version that cuts $20/month off my bill. I'll change back to that package back next September.
The new mode of viewing, ie internet streaming, comes with its drawbacks, and one of them is that it's so diversified that you end up subscribing to several different services. I'm currently subscribing to Fubo, PBS, and Amazon Prime, plus the $5 I laid out for Peacock. But if I look at the bottom line, I'm paying WAY less than I was for better service, ie DVR capability, and more flexibility, ie no contracts, than I was last year at this time.
That's why I'm not bitching about a measly $5.