That rant was calculated, thought that at the time and this justifies it. He has opened the door for the national media to want to interview him = mor exposure. With his intelligence, ability to articulate his thoughts and smile he will become a household figure. The money will pour in for him, wouldn't be surprised ( if he handles media week successfully) for him to make more than 5 million next year alone. Dude has it all and is smarter than the media gives him credit for. The cool thing is he ties his teammates to his success. From 50K feet it would appear that he is doing this for himself, but that "U Mad Bro" thing last year with Brady was all about shoving the Hawks success in the face of mediots that didn't recognize how good the Hawks were. It worked.