I don't see it as a lack of fervency. I just don't think anything compares with the anticipation of a first. You can be madly in love with your significant other for the rest of your life, but no kiss will ever be quite the same as that first kiss.
Imagine pining for your dream car for decades. The anticipation has your imagination running wild: how much you'll enjoy working on it, how great you'll feel driving it, where you'll take it, how jealous your douche neighbor will be, etc. The possibilities are endless. Then you finally get the car and it's everything you ever wanted. There's no letdown at all and you love doing all those things you dreamed about. But now you actually have to do it. Having it is much much better than not having it, but you just can't replace the antici.....................pation.
Once you have achieved the dream, all you can do is upgrade it, add to it, customize it, and find new ways to prolong the feeling of euphoria as best you can. As it relates to our current SB run, we've been watching our Seahawks in playoff football mode the past 6 weeks. The bye week was needed for the team and the fans. Now we're four days away from the next step to Lombardi numero dos. It's time to crank it up. Let's get P'd and J'd, all y'all!!!
PS: I don't put much stock in local media and their decisions on what stories to run. I've spent a little time in newspaper, radio, and TV meeting rooms, albeit on a small scale, and I'll tell you all what you probably already know: those places ain't think tanks. The market was flooded with 12's and SB fever last year. If they think a story about the town's fluffiest kitty will get more views and clicks they'll go with that. But when we're in the NFCCG, they'll ramp up the coverage. And if we get to the SB, they know they'll have 2 weeks to glut the papers, airwaves, and websites. If we don't, they'll have their "what went wrong?" and "looking to next year" stories, then they'll go back to feeding us reality TV updates.